Upgraded Danbaoli communication platform
Feb 27, 2014

Danbaoli Instant Dry Yeast

Ferment Good Dough Since 1985

In 1985, Danbaoli became the first instant dry yeast manufacturer in China. Until now, Danbaoli always continues innovation and is dedicated to manufacturing of natural, stable and safe products, by receiving the entrepreneurship of seeking for profession and high quality, thus providing more choices for making of yeast foods.

As the Chinese partner of French Group Lesaffre – the first yeast company in the world, Danbaoli combining its own brand heritage and Lesaffre technology expertise boldly and resolutely upgrades its brand logo and brand image and launches brand new high-end platinum and domestic small sachet based on traditional products, expanding its product lines and satisfying more consumer demands.

Upgraded Danbaoli Communication platform

The brand new logo is comprised up of red and blue symbols integrating with initial letters of Danbaoli, combined with red Chinese characters of Danbaoli, forming a new Danbaoli brand.

As the first instant dry yeast brand in China, Danbaoli wishes to indicate and transmit its brand quintessence and value clearly: “Ferment Good Dough, Since 1985”, where “Ferment Good Dough” not only represents that Danbaoli always leavens high-quality dough, but also is praised, indicating booming business and “making a fortune”.

The brand image adopted on the new package is the image of an amiable and favorable mantou chef with his thumbs up, combined with an image of identical true man on advertising, thus making it closer to customers. The new slogan “I Trust” is used to transmit the brand wish of Danbaoli – with Danbaoli, everyone can act like a professional mantou chef and enjoy his own labor efforts.

For more information about Danbaoli, view the brand new Danbali website and Danbaoli-blog:
Danbaoli.com
Official Website of Danbaoli Brand under Lesaffre, including brand spirit, gallery of full series, and news, etc.

Danbaoli-blog.cn
Danbaoli Blog, where there are different kinds of flour recipes and welcome to share your personal experience.

For all information , please go to
Exploreyeast.com.cn
Lesaffre Yeast School. Find all knowledge about yeast here, an welcome to explore the big world of small yeast.