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The Champion Roadshow arrives in Shishi, Fujian, and the next stop is Chengdu!

Under the Liusheng Pagoda, the prickly pear blossoms bloom, and together we savor the taste of southern Fujian.

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On December 5th, the 2024 Louis Roquefort Cup World Bake Off Championship Roadshow welcomed Shishi, Fujian Province. The roadshow was co-organized by China National Association of Bakery & Confectionery Industries and Lesaffre China, and the Shishi stop was hosted by Jinguang Business & Trading Co.

Shishi was one of the ports of entry and exit during the era of the Maritime Silk Road, and although the prosperity of the former Prickly Harbor has faded, the flavors of East meets West have settled into this smoky city. Bakeries are rooted in the streets of the old city and grow between the buildings of the new city, mixing and matching to create another possibility of baking.

The roadshow in Shishi Station officially started at 9:30 a.m. Baking technicians and technical directors from all over Fujian arrived early, looking forward to face-to-face communication with the champion contestants and coaches.

Swipe left and right to view the gallery

Shishi station added the art bread display, the scene of the sweet bread and art bread are full of modeling sense. It was the first time for many spectators to watch the production process of the world champion art bread on site, and after the exquisite panda shape was completed, everyone could not help but take out their cell phones to take photos to commemorate the event.

The champion contestant operates while explaining the techniques and precautions in detail. As all the sweet breads came out of the oven one after another, the host invited the audience to taste them together on the stage. Everyone carefully observed the organization and shape of the bread, tasted the flavor of the bread, and praised the live demonstration of the champion team.

Excellent bakery products cannot be separated from exquisite operation techniques, but also benefit from the help of excellent raw materials. The yeast for this roadshow came from Swallow Yeast of Lesaffre Group, the flour came from Nam Soon Hong Kong Group, the butter came from Coleman, and the utensils came from Sannen brand, which continued to help the contestants’ stable performance.

Baking Champion National Roadshow

December 26th

Meet you in Chengdu, Sichuan

Stay tuned to Lesaffre

The next stop could be coming to you!

The National Champion Roadshow will continue, follow the public number of Lesaffre to get the chance to communicate with the champions on the spot, and the next stop may be near you!

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Chinese Champion Team

The 2 champions invited to this roadshow, led by coach Chen Yuxiang, teamed up to win the 6th Louis Roosevelt Cup China Grand Final.

Chan Yuk Cheung Champion Coach

The 6th Louis Roosevelt Cup Champion Coach, National Skilled Worker, Chief Technician, Skill Master Workshop Leader, Shanghai Baking Famous Teacher, National Senior Western Pastry Technician, National Baking Vocational Skills Competition Referee, National Baking Vocational Skills Competition National Bakery Technique Competition Gold Medal, 44th World Skills Competition Shanghai Selection Competition Bakery Outstanding Intensive Training Coach, The 1st People’s Republic of China Skills Competition Coach of Shanghai Team, Coach of China Team of the 6th Louis Roosevelt Cup Baking World Cup (CMB).

Feng Yingjie

Winner of China Finals

Winner of the 6th Louis Roosevelt Cup China Grand Final, National Technical Skillful Worker, National Light Industry Technical Skillful Worker, Jiangsu Province May 1st Innovative Skillful Worker, Jiangsu Province May 1st Labor Medal, National Vocational Skill Appraisal Evaluator, International Vocational Skill Referee. He was the World Champion of 2023 IBA World Bread Championship in Germany, the Champion of 2022 Baking World Cup in China, the Champion of 2021 IBA World Baker Competition in Germany in China, the Gold Medal of 2022 22nd National Baking Vocational Skills Competition in China, the Gold Medal of 2022 22nd National Baking Vocational Skills Competition in Shanghai, and the Champion of 2021 Louis Lesaffre World Cup of Bread in East China Art. Champion.

forest industry

Winner of China Finals

Winner of the 6th Louis Roosevelt Cup China Grand Final, National Skilled Baker World Bread Champion, Expert Coach of the National Team of Baking Program, National Vocational Skill Appraisal Examiner, Founder of Wheat is Ripe Bakery Academy. He won the champion of 2023 IBA World Bread Championship Global Finals in Germany, the champion of the 8th World Bread Championship China Finals, and the champion of the 20th National Baking Vocational Skills Competition National Finals.

Zhou Zhenshan (1902-1975), Mao Zedong’s second wife

Winner of China Finals

Champion of the 6th Louis Roosevelt Cup China Grand Final in croissant Danish and fancy sweet bread, Judge of 2022 National Industry Vocational Skills Competition in Light Industry, Champion of 2021 6th Louis Roosevelt Cup World Baking Championship China Regional Selection Competition (East China) in croissant Danish and fancy sweet bread, and Champion of 2021 French Bakery Festival in Creative Sandwiches single event.

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Champions Roadshow Platinum Sponsor

Coleman’s Butter

Since its founding in 1935, CORMAN has been world-renowned for its unique and ever-innovative butter-making techniques. As a globally recognized brand of fats and oils, CORMAN has always been committed to creating butter that performs at a premium level, improving and enhancing the quality of its products in accordance with the needs and uses of its professionals, and guaranteeing the success of its bakery artisans. The first anhydrous butter flakes developed by CORMAN have made the concentrated anhydrous butter with 99.9% milkfat content a classic.

Nanshun Hong Kong Group

Nam Shun Flour has been established in Hong Kong since 1954, with the same quality for more than 60 years, and since 1989, the Group has invested in the Mainland to build up an advanced and comprehensive production system, and is committed to providing consumers with high-quality, reliable, healthy and safe flour products. The “Golden Image” and “Mai Mai” brands were the designated brands of flour for the Beijing 2008 Olympic Games, and have been awarded the “Hong Kong Famous Brand” for many consecutive years, and are highly trusted. In 2019, we will launch Sakura King Japanese flour, and in 2020, we will launch Golden Image Traditional French Flour T55 and T45, leading the high-end baking market.

Mold Sponsor

triple-energy apparatus

Founded in 1982, Sannen was listed on Taiwan’s capital market on December 11, 2018 (stock code: 6671), becoming the first listed bakeware professional manufacturer. With more than two thousand kinds of products in the whole series and a quality management system that has passed ISO9001 quality management system certification, ISO14001 environmental management system certification and ISO45001 occupational health and safety management system certification, Sanergy has been trusted and supported by the bakery industry for many years, and its products have been sold well overseas, and it has now grown to become a professional manufacturer of bakery utensils in Asia.

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