Lesaffre booth
On November 10th, the 7th China International Import Expo (CIIE) was successfully concluded in Shanghai, let’s review those highlight moments belonging to Lesaffre China.Extraordinary 50 Years with LesaffreLesaffre’s all-conference performanceArtisan Bread
As a “full-time student” of the seven sessions of the Fair, Lesaffre China can be said to have returned fully loaded from each year’s Fair. This year coincides with the 50th anniversary of Lesaffre Bakery Center, Lesaffre China’s booth shows the 50th anniversary of Lesaffre Bakery Center and the fruitful achievements of the seven years of the Fair with pictures and words. Rooted in China for dozens of years, Lesaffre China’s footsteps have always been in sync with China and the baking industry.Practicing social responsibility and helping to revitalize rural talentsSwallow Green BakerIn the afternoon of November 5th, Lesaffre and Shanghai Xizhong Charity Foundation signed a strategic cooperation agreement with Shanghai Information Management School to carry out more in-depth cooperation in talent cultivation and technology exchange. The signing of the agreement marks that Lesaffre China’s social responsibility and public welfare brand “Swallow Green Baker Program” has formally moved towards the growth stage of scaling up, contributing to the cultivation of skilled talents and rural revitalization in China.Click here to view the Rural Talent Revitalization Signing Ceremony
Joint Bread Collection! Each and every “conspicuous bag” of the Expo!The “bag”. 🥖bread ornament
A large number of visitors came to Lesaffre’s booth every day to smell the aroma. In addition to the specialty breads baked on site, there were also co-branded products launched by Lesaffre China and industrial customers.Familiar brands such as Hauschka, Qiulin, Zhou Jiansheng, Jiafulei, etc. are all backed by Lesaffre’s technology and products.When these co-branded breads appeared on the stage of the Fair, it was a concentrated demonstration of Lesaffre China’s “invisible” technical strength.Lesaffre’s “Circle of Friends”, “Further” ExpansionHi, friends of Lesaffre. 🧑🤝🧑Lesaffre Joint Wall
Lesaffre China made full use of the “bridge effect” of the Fair to establish partnerships with many domestic bakery enterprises. 17 signing sessions were completed in 3 days, joining hands with 19 new and old partners, with the scope of cooperation comprehensively covering new product research and development, technical support, supply chain optimization, marketing and brand building.Swipe left or right to view the signing gallery
Show time! Clean labeling products “debut” in the Expo!Product “Showroom” ✨Brice-Audren Riché, Global CEO of Lesaffre
, introduces Master 300 – Clean Label to guests.
As a “big showground” for international innovative and creative products, Lesaffre China also brought its own “debut” product to the Fair – Master 300 Bread Softener and Improver – Cleaner Labeling version. With a series of bakery solutions specially designed for clean label needs, it has been highly recognized by relevant government departments and partners.Jerome Vanachter, President of Lesaffre Greater China
shows guests the Master 300-Cleaning Label.
Yang Hong, President of Lesaffre Greater China, said in an interview with the media that participating in the Fair has become an excellent showcase of Lesaffre China’s achievements in showcasing cutting-edge technologies and assisting technological innovation in the baking industry.
CCTV news reportThe Fair not only provides a platform for trading and purchasing, but also a platform for sharing cooperation opportunities, releasing new products and gathering opinions. Lesaffre China has already signed a contract to continue to participate in the fair next year. Lesaffre’s booth will bring more surprises in the next Fair, and we are looking forward to the success of joining hands with more new partners in the Fair.*Refrigeration and bakery equipment at Lesaffre’s booth at the 7th China Import and Export Fair is sponsored by Jincheng Refrigeration.
