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Chengdu Chengdu! The Louis Roosevelt Cup is about to take off as the Champions Roadshow marks its final stop!

With a thousand autumn snows on the West Ridge at my window, I can moor a ten thousand mile boat from the East Yangtze River (idiom); fig. seeing from the outside world — On December 26th, 2024 Louis Roosevelt Cup World Baking Championship Roadshow ushered in the final stop and delivered a wonderful baking show in Chengdu’s Temperature Bread Classroom. This roadshow was co-organized by China National Association of Bakery & Confectionery Industries and Lesaffre China, and the Chengdu stop was hosted by Chengdu Yonghe Trading Co. Chengdu’s cuisine and innovation are the result of its tolerance of all corners of the world and thousands of flavors. In this representative city in Southwest China, all kinds of bread flavors and novelty flavors are accepted, and different styles of bakeries have found their own living space. This year’s Champion Roadshow concludes in Chengdu, hoping that an eclectic attitude will revitalize bakers’ vitality and innovation. The roadshow in Chengdu officially started at 9:30 a.m. Baking technicians and technical directors from all over Sichuan and Chongqing arrived early, looking forward to face-to-face exchanges

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The Champion Roadshow arrives in Shishi, Fujian, and the next stop is Chengdu!

Under the Liusheng Pagoda, the prickly pear blossoms bloom, and together we savor the taste of southern Fujian. — On December 5th, the 2024 Louis Roquefort Cup World Bake Off Championship Roadshow welcomed Shishi, Fujian Province. The roadshow was co-organized by China National Association of Bakery & Confectionery Industries and Lesaffre China, and the Shishi stop was hosted by Jinguang Business & Trading Co. Shishi was one of the ports of entry and exit during the era of the Maritime Silk Road, and although the prosperity of the former Prickly Harbor has faded, the flavors of East meets West have settled into this smoky city. Bakeries are rooted in the streets of the old city and grow between the buildings of the new city, mixing and matching to create another possibility of baking. The roadshow in Shishi Station officially started at 9:30 a.m. Baking technicians and technical directors from all over Fujian arrived early, looking forward to face-to-face communication with the champion contestants and coaches. Swipe left and right to view the gallery Shishi station added the art bread display,

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Signing, revitalization, new! The successful conclusion of the Fair, Lesaffre delivered a bright “answer sheet”.

Lesaffre booth On November 10th, the 7th China International Import Expo (CIIE) was successfully concluded in Shanghai, let’s review those highlight moments belonging to Lesaffre China. Extraordinary 50 Years with Lesaffre Lesaffre’s all-conference performance Artisan Bread As a “full-time student” of the seven sessions of the Fair, Lesaffre China can be said to have returned fully loaded from each year’s Fair. This year coincides with the 50th anniversary of Lesaffre Bakery Center, Lesaffre China’s booth shows the 50th anniversary of Lesaffre Bakery Center and the fruitful achievements of the seven years of the Fair with pictures and words. Rooted in China for dozens of years, Lesaffre China’s footsteps have always been in sync with China and the baking industry. Practicing social responsibility and helping to revitalize rural talents Swallow Green Baker In the afternoon of November 5th, Lesaffre and Shanghai Xizhong Charity Foundation signed a strategic cooperation agreement with Shanghai Information Management School to carry out more in-depth cooperation in talent cultivation and technology exchange. The signing of the agreement marks that Lesaffre China’s social responsibility and public welfare brand

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Press contact

Lesaffre China

周亚楠 (Lydia ZHOU)

l.zhou@lesaffre.com

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