Lesaffre’s 1 Hao Dian Flagship Store Opens a New Beginning for E-commerce Times
Sep 19, 2014

As the leading yeast brand in the world, Lesaffre’s products are welcomed in the field. With the development of the modern society, the life of human beings are getting better and better, consumers’ strict requirements on the food quality spurs the food producers to use brand products with high quality. Parts of the endusers have interested in DIY bakery at home and most of them like to purchase material online, traditional commercial model and channel of Lesaffre can’t reach the market requirements under the impact of modern e-commerce model.

The opening of 1 Hao Dian flagship store presents that Lesaffre has step into a new commercial model. It will change the situation that marketing, sales, customer service operates separately, 1 Hao Dian gather all the aspects into one parts, and reduce the process of sales, shorten the gap between Lesaffre and end users.