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Being close, putting service at your fingertips! -Opening Ceremony of Lesaffre Beijing Bakery Center

Stay close and keep services at your fingertips!

-Opening Ceremony of Lesaffre Beijing Baking Center

On November 21st, in the 18th floor conference room of Tower B of Beijing Lesaffre Center, the opening ceremony of Lesaffre Beijing Bakery Center was grandly held. This is the 4th bakery center of Lesaffre Greater China, following Hong Kong, Shanghai and Guangzhou, and by now, Lesaffre’s global bakery centers have reached 52, and its service network is spreading all over the world.

Yang Hong, President, Greater China

At the opening ceremony, Mr. Yang Hong, President of Lesaffre Greater China, firstly delivered a welcome speech, thanking the industry leaders, the Counselor of the French Embassy in China, partners and media reporters for coming. He said that the grand opening of Lesaffre Beijing Bakery Center shows that Lesaffre will continue to plough into the Chinese bakery market, especially for the customers in the north of China, to provide professional and close service.

Zhang Jiukui, Chairman, China Bakery & Confectionery Industry Association (CBCIA)

Mr. Zhang Jiukui, Chairman of China Bakery & Sugar Products Industry Association, congratulated Lesaffre Beijing Bakery Center on behalf of the industry! Mr. Zhang Jiukui, Chairman of China Bakery & Confectionery Industry Association (CBFIA), on behalf of the industry, congratulated the opening of Lesaffre Beijing Bakery Center! We hope that the opening of Roosevelt Beijing Bakery Center will help the bakery industry’s high-quality development.

Gaëtan JEGOUX, Director of Bakery Center, Lesaffre Group

Mr. Gaëtan JEGOUX, Director of Lesaffre Group Bakery Center, made a passionate speech. He said: On the 50th anniversary of Lesaffre Bakery Center, the opening of Beijing Bakery Center will be an important moment in the history of Lesaffre Bakery Center! Beijing Bakery Center will provide a real possibility for Lesaffre’s bakers to communicate face-to-face with bakers of a large number of Lesaffre’s customers in Northern China, and to help customers to turn their ideas into reality by combining Lesaffre’s technology with the characteristics of Northern China’s regional culture and local consumption trends!

Mr. Peng Yuan, Director of Innovation & Bakery Center of Lesaffre Greater China

Mr. Peng Yuan, Director of Innovation & Bakery Center of Lesaffre Greater China, introduced the corporate mission of Lesaffre Bakery Center-Greater China to the guests: dedicated to providing innovative and professional services to customers and becoming the authoritative solution creator. The organizational framework of Lesaffre China Bakery Center is divided into retail channel technical support, industrial channel technical support, new product development, yeast application lab, swallow training center and sensory lab. To provide customers with six types of specific services:

1, improver and its ingredients product development (can be customized)

2, bakery and Chinese pastry new product application development

3, industrial and channel technical support

4, bakery and Chinese pastry professional and technical training

5, yeast application test

6, bakery and Chinese pastry products sensory analysis

Yuan Peng, director of Lesaffre China Bakery Center, also introduces in detail the advantages of the four bakery centers of Beijing, Shanghai, Guangzhou and Hong Kong and the different positioning. Positioning. Among them, Beijing Bakery Center is located in Unit 607, Block A, Lecheng Center, Dongsanhuan Middle Road, Chaoyang District, with an area of about 200 square meters. The biggest advantage of Beijing Bakery Center is the strong lineup of resident bakers, with 1 supervisor, 2 baking consultants, 2 senior bakers and 1 intermediate baker, which provides a reliable guarantee for face-to-face communication between bakers and bakers.

Lin Gang, Chairman of Shandong Nuohaojia Company

Mr. Lin Gang, the chairman of Shandong Nuohaojia Company, spoke as the representative of Lesaffre’s customers. Mr. Lin Gang, chairman of the board of directors, said, “If you travel fast alone, you can travel far together! As a young enterprise founded only six years ago, Nuohaojia is very honored to cooperate with Lesaffre with a hundred years of history, and today, with the support of Lesaffre’s Beijing Bakery Center’s strong technical proximity, Nuohaojia will join hands with Lesaffre to make progress together, and walk steadily and make great progress.

The opening ceremony was climaxed by a short but enthusiastic ribbon cutting. Mr. Yang Hong, President of Lesaffre Greater China, Mr. Zhang Jiukui, Chairman of China Bakery & Confectionery Association, Mr. Gaëtan JEGOUX, Director of Lesaffre Group Bakery Center, Mr. Yuan Peng, Director of Innovation & Bakery Center of Lesaffre Greater China, Mr. Shen Pusong, Director of Lesaffre Bakery Business Unit, Industrial Sales of Lesaffre Greater China, and Ms. Tan Ying Ying, Director of Channel Sales, all cut the ribbon and took a photo to commemorate the opening of the Beijing Bakery Center of Lesaffre. They cut the ribbon and took a group photo for the opening of Beijing Bakery Center.

Mr. Yang Hong, President of Lesaffre Greater China, Mr. Gaëtan JEGOUX, Director of Lesaffre Group Bakery Center, and Mr. Yuan Peng, Director of Innovation & Bakery Center of Lesaffre Greater China, solemnly pressed their handprints on the collodion plate and personally delivered the birth of Lesaffre Beijing Bakery Center.

Mr. Peng Yuan, Director of Innovation & Baking Center of Lesaffre Greater China, cut the cake for the guests to celebrate the official opening of Lesaffre Beijing Baking Center!

After the ceremony, the guests visited Lesaffre Beijing Baking Center, which is about 200 square meters, with clear and distinct functional areas, advanced and complete baking equipments, and all the bakers in position.

In the morning of November 22nd, Lesaffre Beijing Bakery Center held a seminar on new bakery technologies. Mr. Yuan Peng, Director of Innovation & Bakery Center of Lesaffre Greater China, gave a welcome speech, and then experts from various fields made the following topic sharing, which fully showed Lesaffre’s strong technical accumulation in the bakery industry, and benefited the guests:

Mr. Bian Qi, Head of Consumer & Market Research Center of COFCO Nutrition & Health Research Institute Mr. Bian Qi, Head of Consumer & Market Research Center, COFCO Nutrition & Health Research Institute – “Interpretation of Innovation Trends in China’s Bakery Market”;

Mr. Zhou Shiwei – “How to Ensure Innovations are in Line with Industry Norms”;

Ms. Chen Jie – “Lesaffre’s Cleaning Labels and Preservation Products”;

Mr. Lv Songtai – “Lesaffre’s Cleaning Labels and Natural Preservative Solutions”;

Ms. Chen Caiming – “Optimization of Senses Supporting Product Development and Forecasting of Bakery Innovation Concepts”.

The seminar also added a random question session for the guests, and the atmosphere of the discussion was warm. We firmly believe that with the grand opening of Lesaffre Beijing Bakery Center, close and professional services will be within reach!

Reprinted from Bake Off

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