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Signing non-stop! Lesaffre released the “report card” of the Fair!

On November 7, two signing ceremonies were held at Lesaffre China’s booth at the 7th Fair. With a cooperation agreement and a wave of new and old partners from all over the country, Lesaffre China delivered an eye-catching report card at this year’s Fair!

Lesaffre successfully reached strategic cooperation partners on the same day, including: Luoyang Aixiang Trade Company Limited, Shijiazhuang Hongwei Food Additives Company Limited, Zixi Zhoujiansheng Foodstuffs Company Limited, Hangzhou Weijia Foodstuffs Company Limited, and Shaanxi Xinxinde Trade Company Limited.

Swipe left or right to view the signing gallery

The third day of the Fair

Lesaffre Joint Wall

Mr. Jerome Vanachter, President of Lesaffre Greater China, delivered a speech and signed the contract on behalf of the company. He said, “We are very pleased to have reached a cooperation with a number of high-quality food companies and distributors in China, and this cooperation will not only promote the business development of both parties, but also help to expand the influence of the major brands and Lesaffre’s brand in the Chinese market. We look forward to working with these partners to achieve the goal of mutual benefit and win-win situation.”

Lesaffre & Axiom Trading

Hao Yuyin, General Manager of Luoyang Aixiang Trading Co., Ltd. emphasized in his speech, “Luoyang Aixiang Trading Co., Ltd. is committed to providing stable and high-quality raw materials for bakery companies, and Swallow Yeast, with its excellent fermentation effect, has become the cornerstone of our cooperation. We look forward to our cooperation with Lesaffre to further promote product innovation and meet market and consumer needs.”

About Axiom

Ltd. is a set of domestic and foreign well-known brands of raw materials in one of the integrated baking high-end raw materials supplier, the company since its inception in 1994, adhere to the “customer value-oriented, customer satisfaction as the evaluation criteria” core values; adhere to the “customer first service purpose; adhering to the” product quality is the guarantee of the business philosophy; service many large-scale well-known baking chain brands in Henan Province. “Product quality is the guarantee, do not believe that not stand, not sincere not work” business philosophy; services in Henan Province, many large-scale well-known bakery chain brands.

Lesaffre & Macroview Foods

Mr. Zhao Rufei, Director of Sales and Marketing Department, mentioned in his speech, “From choosing Swallow as a brand at the beginning to becoming a strategic development partner, we are very thankful that Lesaffre has been serving our customers and developing the market with its excellent product quality and technical support, which has become an important core competitiveness. Finally, Hongwei will also continue to work together with Lesaffre to provide more attentive services to Chinese bakery customers and also contribute to the development of China’s bakery industry.”

About Hongwei

Since its establishment in 1993, Shijiazhuang Hongwei Food Additives Co., Ltd. has been committed to providing high quality raw materials and food additives to bakery companies in order to help our customers to improve the quality and innovation of their products. At present, Hongwei has opened 13 branches in Shijiazhuang, Handan, Baoding, Langfang, Cangzhou, Xingtai, Hengshui and Tianjin.

Lesaffre & Zixi Zhoujiansheng Foods

Zhou Jiansheng, General Manager of Zixi Zhou Jiansheng Foods Co., Ltd. said in his speech, “We come from Zixi, the hometown of baking, and specialize in creating healthy and high-quality handmade breads, and sell fresh and healthy breads to all parts of the country through e-commerce mode, so as to make Zixi’s breads go to the whole country. We believe that in-depth cooperation with Lesaffre can help us better practice the core concept of “quality, innovation, ecology and health” and jointly promote the development of Zixi’s bread industry.”

About Zixi Zhoujiansheng Food

Established in 2020, Zixi Zhoujiansheng Foods Co., Ltd. is now headquartered in Zixi, the hometown of bread in China, and is a modernized enterprise focusing on healthy bakery products. With the core concept of “quality, innovation, ecology and health”, the company creates high-quality handmade bread, which is loved by consumers. Combining traditional skills and modern innovation, the company’s online and offline channel layout strives to perfectly realize the seamless combination of online sales and offline entities, and quickly win market recognition.

Lesaffre & Vega Foods

Mr. Shen Wei, General Manager of Hangzhou Vega Foods Co., Ltd. said, “As a major global player in the field of yeast and fermentation, Lesaffre Group’s products and technologies enjoy a high reputation worldwide. Through this in-depth cooperation, Lesaffre’s products and technologies will be expanded to the Hangzhou market through Vega Foods’ channels, realizing mutual benefits for both parties. This will not only help Vega Foods to deeply cultivate the Hangzhou market, but will also benefit every end customer served by both parties.”

About Vega Foods

Founded in 1995, Hangzhou Vega Trading Co., Ltd. is a company specializing in bakery raw materials, food equipment, molds and food additives. The company is constantly pursuing the development of “faster, stronger, better” to achieve scientific management, marketing integration, business scale as the goal, and constantly implement the effective integration of advantageous resources to improve the sustained competitiveness of products in the market, so that the company continues to grow and develop. The company’s pursuit of customer recognition and common progress with partners, the company’s continuous efforts to establish and improve the more effective sales and service network, adhere to the people-oriented, recruiting talent, unity, for pioneering, realistic and innovative, service-oriented concept has won the praise of our customers.

Lesaffre & Shaanxi Xinde

Ltd. general manager Liu Bingyuan said, “Lesaffre has helped us win the trust expectation of many customers with its professional attitude, excellent product quality and innovative solutions. We are looking forward to continue to work hand in hand in the future. May our cooperation contribute more to the development of the baking industry.”

About Us

Ltd. is a well-known local distributor in Shaanxi, specializing in the supply of all kinds of bakery raw materials and dedicated to providing customers with high-quality food ingredients. There are more than 180 employees and 9 direct local distribution outlets.

About Lesaffre

Lesaffre is a global leader in the fermentation industry, dedicated to providing high-quality yeast products and solutions to serve all kinds of food manufacturers. With innovation and sustainable development at the core of the company, we always insist on creating value for our customers.

Among the signings on that day, there are both new partners who have successfully joined hands for the first time and old friends who have made a step forward in their relationship. Joining hands with Lesaffre China, the partners are more confident to face the fierce competition in the bakery market.

As a global leader in the fermentation industry, Lesaffre is committed to providing high-quality fermentation products and solutions to serve all kinds of food manufacturers. For Lesaffre, the 7th Fair not only saw the largest team of executives ever to visit China, but also a record number of signings.

In just 3 days, 17 signing ceremonies have been held, which include the fulfillment of corporate social responsibility and commitment to sustainable development, as well as in-depth cooperation in business, R&D and marketing. Whether it is the old friends who have come all the way or the new friends who will be traveling together in the future, Lesaffre will continue to hold on to the “golden key” of the Fair to open up the Chinese market, so as to let more cooperation projects take root and blossom in the Chinese market, and to promote the development of China’s bakery industry.

*Refrigeration and bakery equipment at Lesaffre’s booth at the 7th China Import and Export Fair is sponsored by Jincheng Refrigeration.

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